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IKEA – Let’s Relax

Let’s relax. It’s time to check those expectations at the kitchen door, and rediscover the simple joy of cooking, eating and being together.

IKEA has just launched a new campaign called “Let’s Relax,” that focuses on the Renaissance era and their interpretation of “Food Porn.” It’s great to see that IKEA is breaking out of their mold when it comes to developing a digital campaign that will make the younger generation take a second look.

This video begins with a dinner scene at a cottage in which a portrait gets created rather than a snapshot from a phone or even an actual camera in this case. Its shared through “social media” from that point as the workers begin to share the portrait all around town — by foot — to gain LIKES.

It than wraps up in the present time. Fun and quirky way to showcase the new IKEA kitchen and dining room, without throwing the products in their consumer’s face. Take a look at the clip right here.

EAST COAST DEFENDER BEAST SUV

The Land Rover Defender and Chevrolet Corvette are two of the most iconic vehicles ever produced. So it only makes sense to combine them. The East Coast Defender Beast SUV pairs the Rover’s off-road prowess and masculine lines with the Corvette’s power, resulting in a highly capable ride. It’s powered by an LS3 Stingray engine linked to Ashcroft drive shafts and axles, capable of moving the entire package from 0-60 in under seven seconds. There are upgraded brakes for added stopping power, and the interior has an 8-piece JBL speaker system, hand-stitched racing seats for secure but comfortable travelling, and a Momo steering wheel for precise maneuvers. Continue reading EAST COAST DEFENDER BEAST SUV

Stahl Firepit: Modern Firepit for the Modern Home

With a simple design that only gets better over time, the Stahl Firepit makes a great addition to your carefully manicured yard or patio. It’s crafted from hand-selected quarter-inch A36 hot rolled steel that’s purposely left raw, allowing it to naturally lighten as you use it and develop a unique autumn-hued patina. It measures 32″ by 30″ and stands about a foot tall, and has an ingenious slotted five-piece build that lets you easily take it apart and reassemble as needed. Continue reading Stahl Firepit: Modern Firepit for the Modern Home

”We’re single, but not ’leftovers’” – Chinese women refuse being pressured into marriage

”Sheng Nu literally translates to ’leftover woman’”, says Li Yu Xuan, a 33-year old single Chinese woman. ”It refers to women over 25 who are not married.” In a new film by International Prestige Skincare Brand SK-ll, Xuan and others are voicing their concerns, asking for better understanding.

Last year, International Prestige Skincare Brand SK-ll, launched #changedestiny – an ongoing global campaign to inspire and empower women to shape their own destiny. As a part of this campaign SK-II has been sharing stories of women who overcame challenges and barriers that were preventing them from achieving their dreams and goals. The success stories of these women have become a source of inspiration to women around the world. In keeping with this theme, they are now premiering the film ”Marriage Market”, putting a spotlight on the real-life issue of Chinese women being pressured to get married before they turn 27. In it, a number of brave Chinese women have daringly chosen to speak their mind about one of the most controversial subjects in recent Chinese history, the ”Sheng Nu” label. According to The New York Times, the term was made popular by the All-China Women’s Federation in 2007 and translates to ”leftover woman”. As has been reported by the BBC, The New York Times and China Daily, the term has been used to denounce women who, regardless of the reason, want to wait with marriage – women who simply want to marry for love. Continue reading ”We’re single, but not ’leftovers’” – Chinese women refuse being pressured into marriage

SEAN JOHN UNVEILS THE ANALOG-DIGITAL CHRONOGRAPH WATCH IN TIMES SQUARE


APRIL 1st, 2016 – (New York, NY) – Sean John, the world’s most iconic men’s collection, has announced today the unveiling of the Analog-Digital Chronograph Watch billboard advertisement in New York’s Times Square. Part of the their newest timepiece collection, the recently launched watch will grace the world’s largest digital billboard in a five second spot running from April 1st-7th, 2016. The unveiling of the striking digital advertisement in Times Square will mark the first of its kind for the renowned men’s’ brand. Continue reading SEAN JOHN UNVEILS THE ANALOG-DIGITAL CHRONOGRAPH WATCH IN TIMES SQUARE

Black Barn Conversion: The Ancient Party Barn

Built from a derelict farm in the hills outside Folkestone in Kent, the Black Barn Conversion melds what could be salvaged from the existing structure with an interesting mix of found materials. The centerpiece of the main area is a tapered brick chimney that supports both a portion of the mezzanine that houses the bed and bathrooms and a cantilevered waxed steel staircase. Huge insulated shutters recall the original barn doors while protecting an equally grand rotating window, and the original green oak framing — or the portion of it that could be repaired — is largely cosmetic, with a steel exoskeleton providing support for decades to come.

THE ANCIENT PARTY BARN IS SHORTLISTED FOR THE STEPHEN LAWRENCE PRIZE

“We are thrilled that the Ancient Party Barn has been shortlisted for the prestigious Stephen Lawrence Award.”

The RIBA Stephen Lawrence Prize is funded by the Marco Goldschmied Foundation, and was set up in memory of the teenager who was setting out on the road to becoming an architect when he was murdered in 1993.

The prize, which rewards the best examples of projects that have a construction budget of less than £1 million, is intended to encourage fresh talent working with smaller budgets.

Photos: Keith Collie and Will Scott / Liddicoat & Goldhill

Motivation through Inspiration