The Cronut’s Unexpected Success Story

At Dominique Ansel Bakery in downtown Manhattan, bakers work to all hours of the night to keep up with demand. In the first installment of the Eureka! series, Bloomberg takes you behind the creation of Ansel’s most desired pastry: the Cronut.

Volvo Trucks to launch online reality TV series ‘Reality Road’ on June 11 #RealityRoad

Following a long list of online video hits, Volvo Trucks now takes its original marketing to another level, as they set out to launch an online reality TV series – this time with the intention of showing the strength of Volvo Trucks’ service offers by putting vehicles in various unexpected test situations. The trailer for the show premieres on YouTube today. Continue reading Volvo Trucks to launch online reality TV series ‘Reality Road’ on June 11 #RealityRoad

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