”We’re single, but not ’leftovers’” – Chinese women refuse being pressured into marriage

”Sheng Nu literally translates to ’leftover woman’”, says Li Yu Xuan, a 33-year old single Chinese woman. ”It refers to women over 25 who are not married.” In a new film by International Prestige Skincare Brand SK-ll, Xuan and others are voicing their concerns, asking for better understanding.

Last year, International Prestige Skincare Brand SK-ll, launched #changedestiny – an ongoing global campaign to inspire and empower women to shape their own destiny. As a part of this campaign SK-II has been sharing stories of women who overcame challenges and barriers that were preventing them from achieving their dreams and goals. The success stories of these women have become a source of inspiration to women around the world. In keeping with this theme, they are now premiering the film ”Marriage Market”, putting a spotlight on the real-life issue of Chinese women being pressured to get married before they turn 27. In it, a number of brave Chinese women have daringly chosen to speak their mind about one of the most controversial subjects in recent Chinese history, the ”Sheng Nu” label. According to The New York Times, the term was made popular by the All-China Women’s Federation in 2007 and translates to ”leftover woman”. As has been reported by the BBC, The New York Times and China Daily, the term has been used to denounce women who, regardless of the reason, want to wait with marriage – women who simply want to marry for love. Continue reading ”We’re single, but not ’leftovers’” – Chinese women refuse being pressured into marriage

SEAN JOHN UNVEILS THE ANALOG-DIGITAL CHRONOGRAPH WATCH IN TIMES SQUARE


APRIL 1st, 2016 – (New York, NY) – Sean John, the world’s most iconic men’s collection, has announced today the unveiling of the Analog-Digital Chronograph Watch billboard advertisement in New York’s Times Square. Part of the their newest timepiece collection, the recently launched watch will grace the world’s largest digital billboard in a five second spot running from April 1st-7th, 2016. The unveiling of the striking digital advertisement in Times Square will mark the first of its kind for the renowned men’s’ brand. Continue reading SEAN JOHN UNVEILS THE ANALOG-DIGITAL CHRONOGRAPH WATCH IN TIMES SQUARE