IKEA – Let’s Relax

Let’s relax. It’s time to check those expectations at the kitchen door, and rediscover the simple joy of cooking, eating and being together.

IKEA has just launched a new campaign called “Let’s Relax,” that focuses on the Renaissance era and their interpretation of “Food Porn.” It’s great to see that IKEA is breaking out of their mold when it comes to developing a digital campaign that will make the younger generation take a second look.

This video begins with a dinner scene at a cottage in which a portrait gets created rather than a snapshot from a phone or even an actual camera in this case. Its shared through “social media” from that point as the workers begin to share the portrait all around town — by foot — to gain LIKES.

It than wraps up in the present time. Fun and quirky way to showcase the new IKEA kitchen and dining room, without throwing the products in their consumer’s face. Take a look at the clip right here.