Drive Style by Michelin: A Mercedes AMG Adrenaline Rush

A Mercedes-AMG and the Autobahn: the perfect combo to experience speed

Matthais Malmedie and Helge Thomson join to together with Michelin and Mercedes to introduce and experience the pure power of the brand new 2017 Mercedes AMG E 63 S 4matic+ (say that 4 times fast). Their take on this journey on the Autobahn was fun and entertaining to say the least—instead of stating the simple facts about this powerful vehicle, they took it to the next step and experienced the vehicle in a whole new different way—allowing us to experience it with them. From the floor to the factory and ultimately the road, we learned about the Mercedes AMG from different points of views. We really got to appreciate the new Mercedes from the inside-out.


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LACE UP: THE ULTIMATE SNEAKER CHALLENGE

FIRST UNSCRIPTED SNEAKER DESIGN COMPETITION SERIES
TO LAUNCH ON YOUTUBE RED ON SEPTEMBER 13

Hosted by sWooZie; Special Guests Include Anthony Anderson, Fetty Wap, Ashley Graham, Macklemore, Jamie Chung, Stan Smith, Jesse Wellens, Eddie Huang, Jacques Slade, and NBA stars James Harden and Damian Lillard

#LaceUpSeries | #YTRedOriginals

LACE UP: THE ULTIMATE SNEAKER CHALLENGE is the first-ever, unscripted competition series where aspiring footwear designers from around the world battle it out to determine who can design, develop and produce the next great sneaker. The stakes are high—with designers competing for the ultimate prize: their own limited edition James Harden sneaker and a design job at adidas. The innovative new series is executive produced by legendary television producer and founder and president of 10X10 Entertainment, Ken Mok (America’s Next Top Model), as well as famed sneaker designer D’Wayne Edwards who founded the PENSOLE™ Footwear Design Academy. The eight episode series is produced by global sports marketing agency Lagardère Sports, PENSOLE™, and Hollywoodlaundromat.com and will debut on YouTube Red on September 13, 2017. Continue reading LACE UP: THE ULTIMATE SNEAKER CHALLENGE