All posts by juzarraga

A tastemaker of his own right, Jason is a influencer in his industry. Currently, Jason works as an associate creative director and senior art director for DigitasLBi. Working in digital creative Jason has an eye for detail. He is also a purveyor of self-affirmation - proving that anything is attainable through belief and hard-work. His motto simply follows that of Nike: "Just Do It" because the only regret in not reaching your goal is the fear of failing. Fitting for someone that loves sneakers just as much as his G-Shocks.

Drive Style by Michelin: A Mercedes AMG Adrenaline Rush

A Mercedes-AMG and the Autobahn: the perfect combo to experience speed

Matthais Malmedie and Helge Thomson join to together with Michelin and Mercedes to introduce and experience the pure power of the brand new 2017 Mercedes AMG E 63 S 4matic+ (say that 4 times fast). Their take on this journey on the Autobahn was fun and entertaining to say the least—instead of stating the simple facts about this powerful vehicle, they took it to the next step and experienced the vehicle in a whole new different way—allowing us to experience it with them. From the floor to the factory and ultimately the road, we learned about the Mercedes AMG from different points of views. We really got to appreciate the new Mercedes from the inside-out.

Continue reading Drive Style by Michelin: A Mercedes AMG Adrenaline Rush



Hosted by sWooZie; Special Guests Include Anthony Anderson, Fetty Wap, Ashley Graham, Macklemore, Jamie Chung, Stan Smith, Jesse Wellens, Eddie Huang, Jacques Slade, and NBA stars James Harden and Damian Lillard

#LaceUpSeries | #YTRedOriginals

LACE UP: THE ULTIMATE SNEAKER CHALLENGE is the first-ever, unscripted competition series where aspiring footwear designers from around the world battle it out to determine who can design, develop and produce the next great sneaker. The stakes are high—with designers competing for the ultimate prize: their own limited edition James Harden sneaker and a design job at adidas. The innovative new series is executive produced by legendary television producer and founder and president of 10X10 Entertainment, Ken Mok (America’s Next Top Model), as well as famed sneaker designer D’Wayne Edwards who founded the PENSOLE™ Footwear Design Academy. The eight episode series is produced by global sports marketing agency Lagardère Sports, PENSOLE™, and and will debut on YouTube Red on September 13, 2017. Continue reading LACE UP: THE ULTIMATE SNEAKER CHALLENGE

Recon Jet HUD Smart Eyewear

Recon Jet is a heads-up display for sports that unobtrusively delivers relevant information at a quick glance. The Jet features a powerful microcomputer and a full-color widescreen display designed for active outdoor use, mounted on high-performance polarized sports eyewear. The Jet comes loaded with software catering to endurance athletes such as cyclists, triathletes and runners. These sunglasses allow them to see their key performance metrics at a glance and connect to their smartphone to receive caller ID & SMS alerts on the fly. Continue reading Recon Jet HUD Smart Eyewear

LED Fitness Data Smart Rope

Smart Rope is an LED-embedded jump rope that displays your fitness data in mid-air, as you work out.

Smart Rope syncs with our mobile app, Smart Gym, to track your jump count, calories burned, and workout times. Stay motivated with interval training sessions, unlocking rewards, and competing with your friends.

Unlike activity trackers or other wearables, Smart Rope uses the mechanics of the workout itself to generate accurate, relevant data you’ll actually use to get better. Continue reading LED Fitness Data Smart Rope

Ridgemont Outfitters and Iron & Resin Launch IR x RM Outback Riding Shoe, the Next Generation Riding Sneaker

Ridgemont Outfitters and Iron & Resin announces the launch of their Kickstarter campaign for IR x RM Outback Riding Shoe, the next generation riding sneaker. The new riding sneaker is the evolution of Ridgemont Outfitter’s original outdoor and adventure shoe to a proper motorcycle riding boot. Continue reading Ridgemont Outfitters and Iron & Resin Launch IR x RM Outback Riding Shoe, the Next Generation Riding Sneaker


Skydeck Chicago Hosting Social Media Contest to Win a Private Wedding Ceremony 1,353 feet in the Sky

Love is in the air, literally, for couples in Chicago. Today, Willis Tower, the iconic Chicago skyscraper, announced the return of its annual social media contest giving couples the opportunity to win a romantic Valentine’s Day wedding ceremony atop the highest observation deck in America — Skydeck Chicago’s 103rd floor, 1,353 feet in the sky. Beginning Monday, January 9th, couples can submit video entries for a chance to win the ultimate wedding ceremony above the majestic Chicago skyline. The contest will run until Thursday, February 2, 2017. Continue reading WILLIS TOWER SKYDECK TO CELEBRATE SECOND ANNUAL VALENTINE’S DAY WEDDING EXPERIENCE OVERLOOKING CHICAGO

Prayer for Reconciliation—


A Fashion Film for our Winter16 collection. Filmed in Denver, Colorado with our partners Blurred pictures. It’s our goal and mission as a company to always be pushing the limits, and so with the popular emergence of video look books in today’s fashion realm, we looked at that and thought – what if we pushed it even further…
Continue reading Prayer for Reconciliation—

The struggles of entrepreneurship – Heart to heart with Jane

Shopify Success Stories: Inspiring stories of everyday people using Shopify to sell online, in store and anywhere in between.


Jane lays is all out, by letting everyone know that entrepreneurship is not all “Unicorns and Rainbows.”

Continue reading The struggles of entrepreneurship – Heart to heart with Jane

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