G-Shock Announces Collaboration with Maharishi

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This April, Maharishi and G-SHOCK have collaborated for the third time on a special limited edition G-SHOCK model. This new collaborative timepiece pushes the boundaries of G-SHOCK’s print technology and developed the ability to print patterns on an even greater surface area of the watches strap and bezel, perfect for applying DPM patterns with a greater level of detail than was previously possible. The watch model is perfectly suited for a pattern as intricate as maharishi’s DPM: Lunar Bonsai.

Maharishi’s Spring Summer 2014 collection continues to explore the culture of the Pacifist Prepper, focusing on the Lunar Effect. In essence bio-dynamic farming considers the energy of water and position of the moon to achieve a 30% greater yield than standard organic farming, a useful technique for the totally self sufficient Prepper. The position of the moon and other planets has an enormous electro magnetic effect on the Earth, as well as its plants, plant growth and people.

As well as being clad in a lunar infused pattern the watch also features auto LED super illumination (ideal for use during lunar observations), a military spec gel shock resistance structure, super tough resin strap, 200M water resistance, 10 year battery life, multi-home time; all features much valued by any genuine Pacifist Prepper.

“We are elated to be offering another collaboration between G-Shock and Maharishi ” said Shigenori Itoh, Chairman and CEO of Casio America, Inc, “It is clear that based on the success of the first two collaborations between the two power-house brands, that this a keen interest for our customers and we are confident that this collaboration will be just as successful as the first two.”

The G-SHOCK x Maharishi collaborative timepiece will retail for $160 beginning May 2014 at select fashion boutiques, key jewelry stores, the G-SHOCK Soho NYC store and www.g-shock.com.

About Maharishi
Founded by Hardy Blechman in 1994, maharishi carries a strong ethos of respect for nature while utilizing the latest technology. The brand’s authentic utilitarian aesthetic rapidly propelled it onto the international design stage and after a decade of research in 2004 Blechman published DPM: Disruptive Pattern Material, a 900 page comprehensive encyclopedia of camouflage, which demonstrated the fact that camouflage has its roots in nature, natural history and art, rather than the military. Since 2004 Blechman has used DPM as a vehicle to spread the use of camouflage within culture, slowly helping to reclaim its symbolic value away from the military.

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