FIRST UNSCRIPTED SNEAKER DESIGN COMPETITION SERIES
TO LAUNCH ON YOUTUBE RED ON SEPTEMBER 13
Hosted by sWooZie; Special Guests Include Anthony Anderson, Fetty Wap, Ashley Graham, Macklemore, Jamie Chung, Stan Smith, Jesse Wellens, Eddie Huang, Jacques Slade, and NBA stars James Harden and Damian Lillard
#LaceUpSeries | #YTRedOriginals
LACE UP: THE ULTIMATE SNEAKER CHALLENGE is the first-ever, unscripted competition series where aspiring footwear designers from around the world battle it out to determine who can design, develop and produce the next great sneaker. The stakes are high—with designers competing for the ultimate prize: their own limited edition James Harden sneaker and a design job at adidas. The innovative new series is executive produced by legendary television producer and founder and president of 10X10 Entertainment, Ken Mok (America’s Next Top Model), as well as famed sneaker designer D’Wayne Edwards who founded the PENSOLE™ Footwear Design Academy. The eight episode series is produced by global sports marketing agency Lagardère Sports, PENSOLE™, and Hollywoodlaundromat.com and will debut on YouTube Red on September 13, 2017.
The series is hosted by YouTube star Adande “sWoozie” Thorne, whose channel has more than 4.9 million subscribers and over 700 million views. He will infuse his trademark humor and love for sneakers into each episode. Episodes also feature appearances by a diverse set of guests , including actors Anthony Anderson and Jamie Chung, YouTube creator Jesse Wellens, music stars Fetty Wap, and Macklemore, NBA stars James Harden and Damian Lillard, model Ashley Graham, famed author, chef and restaurateur Eddie Huang, sneaker-head influencer Jacques Slade, and tennis legend and sneaker innovator Stan Smith.
Unlike any other competition series before, this show will take place in a real-world environment, as it follows a heightened version of the existing masterclass program at PENSOLE™ Academy in Portland, Oregon. The series emphasizes a mix of footwear design and professional skills, and features 12 competitors operating in four teams. Only one team will make it to the top, with adidas manufacturing an exclusive limited run of the winning design that will become available in November.