APRIL 1st, 2016 – (New York, NY) – Sean John, the world’s most iconic men’s collection, has announced today the unveiling of the Analog-Digital Chronograph Watch billboard advertisement in New York’s Times Square. Part of the their newest timepiece collection, the recently launched watch will grace the world’s largest digital billboard in a five second spot running from April 1st-7th, 2016. The unveiling of the striking digital advertisement in Times Square will mark the first of its kind for the renowned men’s’ brand.
Sean “Diddy” Combs, founder, said. “I am very excited to unveil our newest timepiece on the Good Morning America billboard in Times Square. The beautifully done spot is the representation of the Sean John brand continuing its successful growth strategy.” He adds, “The digital spot, featuring our Analog-Digital Chrono Watch, is expected to be seen by over hundreds of thousands and we, as brand, couldn’t be more pleased with the potentially widespread exposure into the Sean John lifestyle.
Adhering to the principles that fashioned the renowned reputation of the lifestyle brand, the Sean John Chronograph Timepiece was designed with the dapper man in mind. The contemporary watch is handsomely detailed with a round gold-tone alloy case, textured 46mm black silicone band, and black crystal-accented dial. A part of the newest Sean John watch Collection that consists of rose-gold and silver tone timepieces, the analog-digital chronograph will be beautifully showcased through a 5-second detailed video billboard in one of the world’s most sought after advertising areas. In true Sean John style, sporty meets sophistication in this handsome timepiece priced at $75.00 currently available at Macy’s stores and macys.com.
Jeff Tweedy, president of Sean John, commented, “We chose to unveil our newest chronograph timepiece in the best way possible that reflects the boldness of the Sean John brand. We believe our commercial, running in the iconic Times Square area, will not only move the brand forward with a collective vision, but provide great insight to our existing and budding customers.”
About Sean John – Sean John, a privately held company, was created by music icon Sean “Diddy” Combs and made its fashion debut with a men’s sportswear collection in 1998. In 2004, Sean “Diddy” Combs for Sean John was honored by the Council of Fashion Designers of America as Men’s Wear Designer of the Year. With annual retail sales in the United States of over $525 million, Sean John remains one of the most impressive full lifestyle brands in the US and around the world. Sean John, in partnership with Estée Lauder Companies, has launched two signature men’s fragrance, Unforgivable and I AM KING, as well as Unforgivable Women’s. Both men’s fragrances have won the FiFi awards in the best men’s fragrance prestige category. In May of 2010 Sean John signed a deal with Macy’s to be the exclusive U.S. department store retailer for the Sean John men’s sportswear collection beginning in Holiday 2010. The Sean John product will be available online at macys.com and in over 400 Macy’s stores across the country, with additional doors to be added in the years ahead. Learn more at www.seanjohn.com