How to Start a Jewellery Store on Shopify: Biko

How to Start a Jewellery Store on Shopify: Biko

Biko is a “modern nostalgic” jewellery brand: memories of the past translated into wearable, contemporary silhouettes.

Each piece is handcrafted in Toronto by designer Corrine Anestopoulos. Founded in 2004, Biko marries vintage inspiration with metals, charms and natural stones to create versatile pieces that tell a story.

Biko jewellery invites its wearer to let their imagination run free.

I would say my style is ‘modern-nostalgia’, which means I incorporate a lot of vintage materials with some new stuff to create a kind of ‘old-meets-new’ feel. Biko is inspired by vintage findings and curiosities.

I love to travel, I love to pick up pieces here and there wherever I go, and that is what really excites me, is searching for materials and seeing what I can do with them.

It was just a hobby. I did start at the time though because I thought there was a lack in the marketplace for the types of pieces that I thought were cool and edgy and not so girly. So that was my beginning.

“I have customers now, not just locally, and not just through retail stores, but customers from all over the place.” —Corrine Anestopoulos, Owner

What are the key factors that have helped your store be successful?

I’ve been running Biko for 6 years perhaps. I thought this was the perfect opportunity to have an online store, I had always wanted one – so I ended up calling a local PR company, because I wanted to go in with a bang. We actually got some great press and a lot of people visited the site, and the sales came in right away.

Shopify has helped grow my business amazingly. It’s been a pleasure actually working with Shopify, because everything has been easier than I ever imagined. When I received my first order online I was stoked! It was amazing.

It was the best feeling, I thought ‘Finally people are knowing, the word’s gotten out there! I’ve done something right.’ It was just the most incredible feeling.

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