Superdry Partners With Idris Elba to Create a New Adventure-Ready Collection

Superdry Partners With Idris Elba to Create a New Adventure-Ready Collection

Arguably Britain’s most stylish man, Idris Elba has teamed up with British designers James Holder and Julian Dunkerton to collaborate on a menswear collection for the Japanese sportswear label Superdry. The long-rumored collection has finally dropped at premium Superdry stores starting with the London flagship. Inspired by Elba’s sophisticated and sporty swagger, the Idris Elba + Superdry Collection ramps up the label’s ready-to-wear line with 250 pieces.

“We’re three British lads who’ve worked hard to get to where we are,” said Elba, the Golden Globe-winning actor. “I’m passionate about what I do and always give 100 percent. If I had the opportunity to have any influence in fashion, this is it. I’m not a designer, but I’m passionate about clothes and I know how men want to look. Functionality and durability were key things for me. It’s a 24-hour collection. Clothing guys can look and feel great in from day to night.”

Superdry Partners With Idris Elba to Create a New Adventure-Ready Collection
Superdry Partners With Idris Elba to Create a New Adventure-Ready Collection

Sharp urban style characterizes Elba’s effortlessly-cool Superdry line, featuring deep blues, smoky grays and jet blacks throughout the line. In many pieces, Elba’s signature is a scar detail plus a pop of bright blue, a nod to the permanent memento on his elbow from a childhood go-cart accident.

Not one to sit still for long, actor/model/DJ/adventurer Elba has recently taken on the challenges of drag racing and aerobatics, and has even broken a land speed record. Fittingly, the Leading Leather Racer Jacket is a standout item, the butter-soft leather contrasting beautifully with heavy zippers. It’s all about the details for down-filled outerwear such as the Aviator Down Parka with a fur-trimmed hood, internal pocket and monogrammed lining. And no British menswear collection would be complete without tailored town coats and shirts, monogrammed reversible bombers, merino sweaters and trench coats.

Via JustLuxe

Leave a Reply

Your email address will not be published. Required fields are marked *