Tag Archives: furniture

IKEA – Let’s Relax

Let’s relax. It’s time to check those expectations at the kitchen door, and rediscover the simple joy of cooking, eating and being together.

IKEA has just launched a new campaign called “Let’s Relax,” that focuses on the Renaissance era and their interpretation of “Food Porn.” It’s great to see that IKEA is breaking out of their mold when it comes to developing a digital campaign that will make the younger generation take a second look.

This video begins with a dinner scene at a cottage in which a portrait gets created rather than a snapshot from a phone or even an actual camera in this case. Its shared through “social media” from that point as the workers begin to share the portrait all around town — by foot — to gain LIKES.

It than wraps up in the present time. Fun and quirky way to showcase the new IKEA kitchen and dining room, without throwing the products in their consumer’s face. Take a look at the clip right here.

BoConcept : The Guest

BoConcept is Denmark’s most global retail furniture chain with more than 270 brand stores in 60 countries around the world. The company has produced furniture for more than 60 years. BoConcept offers a complete coordinated design collection to achieve a personal, functional and stylish home. The company is known for its high level of professional service that helps customers making the most out of their space. Continue reading BoConcept : The Guest

The Time Travel Experiment – IKEA

When it comes to designing a modern home at a reasonable price – IKEA is the place to go. IKEA has been inspiring upcoming entrepreneurs to college students to homeowners to push the envelope when designing their space for years. IKEA has the ability to give new light in every dull room and now that goes for their advertising as well. Continue reading The Time Travel Experiment – IKEA