Tag Archives: launch

Ridgemont Outfitters and Iron & Resin Launch IR x RM Outback Riding Shoe, the Next Generation Riding Sneaker

Ridgemont Outfitters and Iron & Resin announces the launch of their Kickstarter campaign for IR x RM Outback Riding Shoe, the next generation riding sneaker. The new riding sneaker is the evolution of Ridgemont Outfitter’s original outdoor and adventure shoe to a proper motorcycle riding boot. Continue reading Ridgemont Outfitters and Iron & Resin Launch IR x RM Outback Riding Shoe, the Next Generation Riding Sneaker

8 WAYS TO ENSURE YOUR NEW-PRODUCT LAUNCH SUCCEEDS

Fast Company | If you’ve considered launching a new innovation to grow your top line, you’re not alone.  

According to Forbes, 250,000 new products were introduced to the world in 2010 alone. We’re overwhelmed by so many new product entries, which range from sophisticated new technologies like the Nest thermostat and infomercial sensations like Pajama Jeans. To complicate things, brands are introducing new line extensions like Kraft Sizzling Salads, Disney Appmates, and a wealth of “new and improved” products from venerable brands like Gillette and Kleenex. Continue reading 8 WAYS TO ENSURE YOUR NEW-PRODUCT LAUNCH SUCCEEDS