IKEA Time Travel

The Time Travel Experiment – IKEA

When it comes to designing a modern home at a reasonable price – IKEA is the place to go. IKEA has been inspiring upcoming entrepreneurs to college students to homeowners to push the envelope when designing their space for years. IKEA has the ability to give new light in every dull room and now that goes for their advertising as well.

We have come across a new campaign that IKEA is running and wanted to share it with you. Is it possible to hypnotize people into believing they’re in the future? The IKEA Time Travel Experiment, led by world-renowned hypnotist Justin Tranz, premieres on YouTube 20 August.

Not only are their designs and furniture creative, but so is their marketing approach to grab your attention.

“At IKEA, we believe that life happens everyday,” says Johan Wickmark, catalogue manager at IKEA. “That it’s on those seemingly ordinary days the magic happens, when life takes shape and changes, and it’s for those moments we create our products and solutions.”

Let’s see where they take this campaign together.

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